What it means to lead as a B2B chief product officer
Although he immediately apologized for being five minutes late to our call, Neal Gottsacker had a good excuse: he was finishing up the kind of conversation that’s critically important between a chief...
View ArticleEditor’s Note: What the CIO role means in a martech-focused world
It was the analyst prediction that sent shock waves through IT departments around the world: Gartner said that by 2017, CMOs would spend more on technology than CIOs — suggesting the latter’s role...
View ArticleEditor’s Note: The real bottom line for data-driven CFOs
I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what...
View ArticleEditor’s Note: The very specific marketing campaigns B2B CHROs need to lead
Sometimes I’m tempted to just apply to jobs that I’m completely unqualified for and explain it by saying, “LinkedIn made me do it.” Based on the fact I write a lot about marketing, advertising and the...
View ArticleThe Numerous Benefits of a Curated & Searchable B2B Case Study Database
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new...
View ArticleNew Terminus CEO Tim Kopp on the ABM Evolution
Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next...
View ArticleThe Automation of ABM? Zoominfo’s new Workflows product aims to automate the...
There are so many external factors that can influence sales success – the vast number of which an individual rep may not be aware of. Software changes within an organization. Patent awards. New leases....
View ArticlePublic Relations is for Everyone!
No money? No problem. PR can help your B2B succeed! With huge agency retainers, press-release distribution costs, printing fees, and more, you may think public relations is only for big businesses with...
View Article3 Ways IoT Could Improve Urban Living
By Brian Jackson Now that we’re actually living in the year 2020, it’s interesting to look back on some whimsical predictions of the futuristic meccas we’d be inhabiting that didn’t quite work out. We...
View ArticleHow Employers Can Bolster the Digital Literacy Skills Our Democracies Need
By Robert Furtado In a letter sent from Paris in 1979, Thomas Jefferson wrote that “a well-informed electorate is a prerequisite to democracy.” He didn’t get into the details about where the electorate...
View ArticleInfamous Problems Most Enterprises Have With Digital Adoption
According to a research survey by Tech Pro, 70 percent of businesses have already implemented a digital adoption strategy or are working on one. However, that still leaves nearly 30 percent of...
View ArticleKeys to Sales Success: Tips to Take Your Content to the Next Level
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited...
View ArticleMind the Gap: The Startup’s Transition from Go to Grow
By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long...
View ArticleCybersecurity for Business in the Age of COVID-19
With many companies sending their employees to work from home as the COVID-19 pandemic rages, new security challenges have cropped up. Employers and employees alike have to be extra vigilant about...
View ArticleThe Future of Telemedicine and e-Health: Trends and Forecasts
As the healthcare industry gets its share of technological trends and transformation, all doctors, providers, and patients get to access new benefits. One of the areas with a promising future is...
View ArticleThe steps you can take to secure your crypto wallet for B2B payments
Cryptocurrencies have shaken up the digital world, reimagining how businesses can conduct business — it’s a new global payment system where payments are speedier and more secure. In a new digital age...
View ArticleThe Present and Future of Data Privacy
(Image by Darwin Laganzon from Pixabay) Data privacy has been an ongoing issue for many companies and their consumers for years, especially since people have become more aware of the importance of...
View Article3 Factors B2B Businesses Should Consider When Looking for Clients
Source: Pixabay When angling for new clients in a B2B business outreach push, it’s important to keep in mind several governing factors. These considerations will form the basis of the strategy and...
View ArticleNEWS: Seeds of Hope and Cellbie join forces for Phones of Hope program
Seeds of Hope, a drop-in centre and shelter at 6 St. Joseph St. in Toronto, is thrilled to announce a new Phones of Hope program to help get phones into the hands of people who need them most. A phone...
View ArticleWhat Does the Future Look Like for Business Travel During Covid?
Over the past few months, we’ve seen a complete upheaval in the way we do business. As millions and millions of people were forced to work from home, businesses had to transition into an all virtual...
View ArticleApril Dunford: My Post Covid Tech Experience
In this new series of my post COVID Tech experiences, we explore how executives, entrepreneurs and other high achievers are navigating a new world of uncertainty, a constant change, the virtual switch,...
View ArticleTop 5 Lessons Learned from Digital Transformation During the Pandemic
Since the pandemic took hold, the transition to digitally dependent remote workforces has become a way of life for businesses across the globe. Limits to what organizations thought they were capable of...
View ArticleIs It Time for B2B to Integrate Bitcoin Payments?
(Image credit: Andre Francois McKenzie) As Bitcoin enters a new phase of acceptance, maturity, and penetration, the B2B sector should take into account its numerous benefits. Even with Thriving...
View ArticleThe Toll of Emotional Labour at Work during COVID-19
Coffee, Tea or Exhausted Me? By Kate Baggott Feeling more exhausted during the pandemic? It’s probably the extra emotional labour you’ve been doing. What is emotional labour? Over the past several...
View ArticleFood for the LTC Frontline Program Launched
One of Canada’s most famous entrepreneurs and one of the country’s best-known unions have formed a partnership to feed workers at long term care facilities. Yesterday, Mohamad Fakih, CEO of Paramount...
View Article6 Strategies to Make Sure Your Business Survives a Recession
Small businesses are always hit the hardest during an economic recession. Customers cut down on expenses, which leads to reduced sales. Reduced spending power, unpreparedness for recession and budget...
View ArticleDo You Have the Right Attributes for a Career in Software Engineering?
Software engineers are in high demand these days. With the skills needed to turn the impossible into the possible, software engineers are responsible for building, developing, launching and maintaining...
View ArticleHow to Find Any Business Owner’s Name
Have you ever wondered how to find the owner of a business? There are many reasons to search for the name of a business owner or the chief decision-maker. In the world of business, knowing who owns a...
View ArticleHow To Check if a Backlink is Indexed
Backlinks are an essential aspect of building a good SEO ranking. Google and other search engines will rank you higher, placing you at or near the top of the results when somebody searches for a...
View ArticleUnleashing the Power of AI in B2B Marketing: Strategies for 2023
The digital marketing landscape is evolving rapidly, with artificial intelligence (AI) at the heart of this transformation. As we look towards 2023, it’s clear that AI will play an increasingly...
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